Privacy Policy

Privacy Policy

(most recent update: August 2008)
The Puppy Channel(R) is committed to protecting your online security, privacy and personal information. Please read this information regarding our Privacy Policy, which applies to all CHANNEMALS(SM) sites and services that you may visit and use.

The Puppy Channel Privacy Statement applies to data collected by CHANNEMALS LLC through its websites and other media products and services.

Personal Information Collection

At some CHANNEMALS sites, we ask you to provide personal information, such as your e-mail address, name, home or work address or telephone number. We may also collect demographic information, such as your ZIP code, age, gender, preferences, interests and favorites. If you choose to make a purchase or sign up for a paid subscription service, we will ask for additional information, such as your credit card number and billing address that is used to create a CHANNEMALS billing account.

We may collect information about your visit, including the pages you view, the links you click and other actions taken in connection with The Puppy Channel sites and services. We also deliver advertisements and provide website analytics tools on non-The Puppy Channel sites and services, and we may collect information about page views on these third party sites as well. Additionally, we collect certain standard information that your browser sends to every website you visit, such as your IP address, browser type and language, access times and referring Web site addresses.

When you receive newsletters or promotional e-mail from The Puppy Channel, we may use customized links or similar technologies to determine whether the e-mail has been opened and which links you click in order to provide you more focused e-mail communications or other information.

To access some of The Puppy Channel services, you may be asked to sign in with an e-mail address and password, which we refer to as your credentials. As part of creating your credentials, you may also be requested to provide questions and secret answers, which we use to help verify your identity and assist in resetting your password, as well as an alternate email address.

In order to offer you a more consistent and personalized experience in your interactions with The Puppy Channel, information collected through one CHANNEMALS service may be combined with information obtained through other CHANNEMALS services. We may also supplement the information we collect with information obtained from other companies. For example, we may use services from other companies that enable us to derive a general geographic area based on your IP address in order to customize certain services to your geographic area.

Personal Information Access

You may have the ability to view or edit your personal information online. In order to help prevent your personal information from being viewed by others, you will be required to sign in with your credentials (e-mail address and password). The appropriate method(s) for accessing your personal information will depend on which sites or services you have used.

Personal Information Security

The Puppy Channel is committed to protecting the security of your personal information. CHANNEMALS LLC uses a variety of security technologies and procedures to help protect your personal information from unauthorized access, use, or disclosure. For example, we store the personal information you provide on computer systems with limited access, which are located in controlled facilities. When we transmit highly confidential information (such as a credit card number or password) over the Internet, we protect it through the use of encryption.

If a password is used to help protect your accounts and personal information, it is your responsibility to keep your password confidential. Do not share this information with anyone. If you are sharing a computer with anyone you should always choose to log out before leaving a site or service to protect access to your information from subsequent users.

Personal Information Use

The Puppy Channel collects and uses your personal information to operate and improve its sites and deliver the services or carry out the transactions you have requested. These uses may include providing you with more effective customer service; making the sites or services easier to use by eliminating the need for you to repeatedly enter the same information; performing research and analysis aimed at improving our products, services and technologies; and displaying content and advertising that are customized to your interests and preferences.

Many of the websites and online services we offer are supported by advertising, and as indicated above, we may use some of the information we collect in order to personalize the ads we show you, but not personally and directly identify you. For example, we may select the ads we display according to certain general interest categories or segments that we have inferred based on (a) demographic data, including any you may have provided when creating an account (e.g. age, zip or postal code, gender), general demographic data acquired from other companies, and a general geographic location derived from your IP address, (b) the pages you view and links you click when using The Puppy Channel’s and its partners’ web sites and services, and (c) the search terms you enter when using The Puppy Channel’s search services.

When we display personalized ads, we employ a number of processes designed to protect your privacy. We separate your contact information or other data that directly identifies you (such as your name, e-mail address, etc.) from your page views, clicks and search terms used for ad personalization. We also have built in technological and process safeguards designed to prevent the unauthorized correlation of this data.

We may use your personal information to communicate with you, such as security announcements, billing reminders, technical service information, and other subjects. Some CHANNEMALS services, such as the business directory, events calendar and online community, may send periodic member letters as part of the service. We may also occasionally send you product surveys or promotional mailings to inform you of other products or services available from The Puppy Channel and its affiliates.

Personal information collected on The Puppy Channel sites and services may be stored and processed in the United States or any other country in which The Puppy Channel or its affiliates, subsidiaries or agents maintain facilities, and by using a CHANNEMALS site or service, you consent to any such transfer of information outside of your country.

Personal Information Sharing

Except as described in this statement, we will not disclose your personal information outside of CHANNEMALS LLC and its controlled subsidiaries and affiliates without your consent. Some CHANNEMALS sites allow you to choose to share your personal information with select CHANNEMALS partners so that they can contact you about their products, services or offers. Other sites do not share your contact information with third parties for marketing purposes, but instead may give you a choice as to whether you wish to receive communications from The Puppy Channel on behalf of external business partners about a partner’s particular offering (without transferring your personal information to the third party).

Some of The Puppy Channel services may be co-branded and offered in conjunction with another company. If you register for or use such services, both The Puppy Channel and the other company may receive information collected in conjunction with the co-branded services.

We occasionally hire other companies to provide limited services on our behalf, such as handling the processing and delivery of mailings, providing customer support, hosting websites, processing transactions, or performing statistical analysis of our services. Those companies will be permitted to obtain only the personal information they need to deliver the service. They are required to maintain the confidentiality of the information and are prohibited from using it for any other purpose.

We may access and/or disclose your personal information if we believe such action is necessary to: (a) comply with the law or legal process served on The Puppy Channel; (b) protect and defend the rights or property of The Puppy Channel (including the enforcement of our agreements); or (c) act in urgent circumstances to protect the personal safety of users of The Puppy Channel services or members of the public.

Unsolicited E-mail (SPAM) Control Mechanisms

The Puppy Channel is concerned about controlling unsolicited commercial e-mail, or “spam.” The Puppy Channel does not sell, lease or rent its e-mail subscriber lists to third parties. If that changes at some point in the future, we will notify you on this page. While The Puppy Channel continues to review new technology, such as expanded filtering features, there is no currently available technology that will totally prevent the sending and receiving of unsolicited e-mail. Our processes are designed to help reduce the amount of unsolicited e-mail you receive.

Communication Preferences

You can stop the delivery of future promotional e-mail from The Puppy Channel sites and services by following the specific instructions in the e-mail you receive.

You may also have the option of proactively making choices about the receipt of promotional e-mail, telephone calls, and postal mail from particular The Puppy Channel sites.

These choices do not apply to the display of online advertising. Nor do they apply to the receipt of mandatory service communications that are considered part of certain The Puppy Channel services, which you may receive periodically unless you cancel the service.


A cookie is a small text file that is placed on your hard disk by a Web page server. Cookies contain information that can later be read by a web server in the domain that issued the cookie to you. The Puppy Channel websites may or may not use “cookies” to enable you to sign in to our services and to help personalize your online experience. Cookies cannot be used to run programs or deliver viruses to your computer.

You have the ability to accept or decline cookies. Most Web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. If you choose to decline cookies, you may not be able to sign in or use other interactive features of The Puppy Channel sites and services that depend on cookies.

Third-Party Advertisements

Some of the online advertisements you see on The Puppy Channel web pages are displayed by CHANNEMALS LLC. However, we allow third-party ad serving companies, including ad networks, to display advertisements on The Puppy Channel web pages.

Ad serving companies often place a persistent cookie on your computer in order to recognize your computer each time they display an online advertisement to you. Because these companies may serve advertisements on many different websites, they may be able to compile information over time about where you, or others who are using your computer, saw and/or clicked on the advertisements they display.

These companies may use this information to make predictions about your characteristics or preferences and to display targeted advertisements that they believe may be of interest to you. They may also associate this information with your subsequent visit, purchase or other activity on participating advertisers’ websites in order to determine the effectiveness of the advertisements.

These companies may offer you a way to opt out of ad targeting based on their cookies. You may find more information by clicking on the company names above and following the links to the websites of each company. Some of these companies are members of the Network Advertising Initiative, which offers a single location to opt out of ad targeting from member companies.

Privacy Policy Changes

We will occasionally update this Privacy Statement to reflect changes in our services and customer feedback. When we post changes to this Statement, we will revise the “most recent update” information at the top of this statement. If there are material changes to this statement or in how The Puppy Channel will use your personal information, we will notify you by posting a notice of such changes prior to implementing the change. We encourage you to periodically review this statement to be informed of how The Puppy Channel is protecting your information.

Contacting Us

The Puppy Channel welcomes your comments regarding this privacy statement. If you have questions about our Privacy Policy, or believe that we have not adhered to it, please contact us using the information on the “Contact Us” page of® site.

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS